Anticipated Release: Holiday 2023
Expected Retail: $220 USD

What's New in the Reimagined Version?
- Premium leather construction replacing the original durabuck
- Slightly altered black and red color blocking
- Updated cement grey accents for enhanced contrast
- Modernized fit with improved cushioning technology
A Legacy Beyond Basketball
The original "Bred" colorway released in 1989 was not just a basketball shoe - it represented Michael Jordan's aggressive playing style and became an instant cultural icon when MJ wore them during "The Shot" that eliminated Cleveland from the 1989 playoffs.
"When the Bred 4s returned in 2019, they sold out in minutes. These reimagined versions will be even harder to get." - Sneaker News
How To Cop
- Follow official Jordan Brand social media for release updates
- Sign up for raffles at authorized retailers
- Set calendar reminders for online drops
- Consider using multiple devices on release day